louis lacoste

about

A brand is never only seen. It's heard.

My music carries that intention. It deepens the emotion, and connects in a way images alone can't.

scroll

Every identity has its own codes. It can't sound like anyone else. Yet there's a gap between what a brand says it is. Its words, its adjectives, its intentions, and the musical landscape that actually expresses it. Bridging that gap is where I work.

From heard to remembered.

A visual identity becomes instantly recognizable. Its sound should be no different. I build recurring themes and motifs that hold across campaigns. A signature audiences carry with them, exactly as they carry the visual.

Cinematic is an intention, not a palette. Orchestral, modern, or both, depending on what the brand needs.

What I do

Music Composition

Original scores for campaigns, brand films, and editorial content. From a single film to an ongoing body of work. Whether it's a fifteen-second social cut that has to land in an instant or a longer brand film that builds, the writing carries the same emotional weight. Cinematic here isn't a genre, it's an intention: I write around each brand's codes, whether that calls for orchestral, modern, or a blend of the two.

  • Campaign scores & brand films
  • Original soundtracks

Sonic Identity

A brand's sound, made recognizable. On one end, audio logos and jingles: short, distinctive signatures that identify a brand in seconds. On the other, recurring themes and motifs that carry across campaigns, tying separate pieces of work into one coherent identity, the same way a visual identity holds a brand together.

  • Brand themes & motifs
  • Sonic signature / audio logo
  • Cross-campaign coherence

This is where music becomes a brand asset.

Get in touch