Cloudy Bay

Original music and sound design for Cloudy Bay's 2020 activation campaign: an immersive audio journey built to carry a visitor through a full day on the New Zealand estate, from night to dawn to day. Nocturnal ambiences, rising birdsong and the quiet life of the vineyard are woven into looping soundscapes, with light orchestration threaded through the brand's world of nature, stillness and quiet boldness. Each of the estate's wines is given its own theme, drawn from the sounds of its own vineyard blocks, so the identity stays powerful and unmistakable without ever overwhelming. Alongside these, a set of longer portrait pieces scores the interviews with the people of the winery, more modern and more openly musical, yet still rooted in the same natural, organic feel.

credits

Production: La Manufacture